Revolutionize Your Recoveries with WayThru: A Modern Solution for BNPL Companies

Late payments can be a thorn in your side, especially when scaling your business. Our customizable solution streamlines the account recovery process for you, so you can focus on providing the best consumer experience possible. With years of industry experience and a deep understanding of the collections industry, our platform can help you maximize recoveries while creating positive consumer outcomes.


Personalized, Consumer-Focused Messaging

With WayThru, you can communicate with your customers across multiple channels while we help you navigate compliance across industry regulations.

Machine learning-driven email campaigns, delivering personalized messaging and offers to your consumers.

Custom SMS messages that are sent automatically or manually to customers, based on their preferred communication method.

Ads targeted to your most engaged consumers, ensuring you stay top-of-mind throughout the recovery process.

Manage all customer communication within a single pane of glass—calls, text messages, emails, and letters are all monitored and stored if applicable.

Let us handle your collection communications so you can focus on your business.

Our team is here to support your accounts receivable needs. Contact us to learn more about our proven strategies and start unlocking the full value of your inventory.


Tackling Overdue Balances in BNPL

Navigate the complexities of account recovery in BNPL with WayThru’s custom, dynamic solution.

Outreach personalized to consumers

Omnichannel outreach

Seamless integration

Secure data protection

Improved communication

Personalized messaging

Real-time updates

Comprehensive reporting

Machine learning-driven strategies

Communication Preference Hub

Codified, Compliant Communication

Compliant communication—driving consumer outcomes while creating a positive experience with your brand.


Every digital marketing communication includes a simple opt-out method, compliant with FTC and CAN-SPAM requirements.

Historical SMS, calls, emails, and letters are monitored and stored within our system.

Consumer emails and phone numbers are scrubbed for quality before being considered for outreach.

Opt-outs are captured both with our technology partners and our own database to create redundancies, preventing any inadvertent communication.

Emails and text messages are sent within permissible hours, and consumers and agents are able to completely manage what channels—and even what time of day—they would like to be contacted.

Our codified application of 7-in-7 assists with regulatory compliance.